On one of the largest television stages you can get, Halo 5: Guardians started its national hype campaign. During NBC’s Sunday Night Football, Microsoft launched Halo 5‘s first advertisement aimed at an audience of millions.
The commercial is dubbed “A Hero Falls”, and the TV spot is about just that: Master Chief has died. UNSC Press Secretary, Penelope Boren, is speaking to a national audience (how 4th wall!) to announce the military’s loss of their illustrious leader:
“We have just received confirmation from Meridian that on October 27th, 2560, Spartan 117, the man most commonly known as the Master Chief – died in the line of duty. Out of respect to those that may have lost loved ones in the event, we are holding back the complete account. The Master Chief would never have agreed to special treatment, to be elevated above anyone else. But we must acknowledge the loss we have all, our entire species, suffered today. And we must fight – together as he fought. We must end this. Or be ended by it.”
During Boren’s speech, images of mourning citizens running to their television to hear the news of Chief’s demise hit the screen. It’s a demoralizing loss for all. Meanwhile, clips of Master Chief in an urban warzone are also playing. Until finally, buildings collapse, seeming burying Spartan 117 alive.
“We must acknowledge the loss we have all, our entire species, suffered today. And we must fight – together as he fought. We must end this. Or be ended by it.”
Those that have been following coverage of the game know that Master Chief is alive, just on the run. At least that’s the case for the beginning of the Halo 5 campaign. As for Master Chief’s ultimate fate, we’ll have to wait for aHalo 5: Guardians’ October 27th release to find out.