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In what has to be the most brilliant marketing campaign of all-time, Ubisoft has formally announced the Nosulus Rift. A virtual reality device – for your nose.

This Is Real – I Shit You Not

The Nosulus Rift is designed for “exclusive” use within South Park: The Fractured But Whole. In the game, our playable “new kid” has a new unique skill set that lies within “the power of your ass.” To immerse yourself in the world of South Park even further, Ubisoft is bringing the power of your ass into the real world.

Jason Schroeder, Senior Producer at Ubisoft San Francisco, had this to say about the Nosulus Rift:

“One of your special abilities is really the power of your ass. The only way to really help people experience that strength is to really make sure that they can feel it. And that means getting really close. This time we wanted to come up with the most authentic, most immersive way for players to be able to experience the power of the new kid. “

Nakata Tuobashi, an Innovative Design Consultant, elaborated:

For the launch of the new South Park: The Fractured But Whole, we had a big challenge. We spent day and night looking for a new kind of immersive experience. After dozens of prototypes, we finally made it. Introducing: Nosulus Rift.”

Nosulus Rift
Real life Smell-O-Vision – but just for farts.

An unnamed play tester then described the experience, saying “it was exactly as if someone had farted right in my face. I was like, ‘holy shit! Is this a real fart?’ The introduction video, which we’ve embedded below, then goes on to describe the process of making farts come to life thanks to a professional perfume developer. This is as legit as fart machines get, folks.

The caveat with the Nosulus Rift? It won’t be coming to retail. Shocking, I know. Checkout the fine print from the introduction trailer:

Nosulus Rift - Fine Print

 

So while it won’t be coming to retail, it will be coming to gaming events. And first up? Gamescom. Until then, smell ya later.

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Growing up a 90's kid, Jeff found his love for gaming during Nintendo's heyday. Because of that, you could call him a "Nintendo Fanboy" (albeit a rational one) to this day. Outside of his passion for the gaming industry, he’s also an avid sports enthusiast (New York Giants and Philadelphia Phillies mainly) and enjoys quality/popular TV shows and movies.